Privacy policy

The data controller is:
Bookmaker Analysis
Mitgaustr. 17
38106 Brunswick
Germany
info@buchmacheranalyse.de

Represented by: F. Zahn

We appreciate your interest in our online shop. Protecting your privacy is very important to us. Below we inform you in detail about the handling of your data.

 

  1. Access data and hosting

You can visit our websites without giving any personal information. Each time a website is accessed, the web server only automatically stores a so-called server log file, which contains .B. the name of the requested file, your IP address, the date and time of the retrieval, the amount of data transferred and the requesting provider (access data) and documents the retrieval.

This access data is evaluated exclusively for the purpose of ensuring trouble-free operation of the site and the improvement of our offer. This is used in accordance with Art. 1 p. 1 lit. f GDPR of the protection of our overriding legitimate interests in the context of a balancing of interests in a correct presentation of our offer. All access data will be deleted no later than seven days after the end of your page visit.

 

Hosting services through a third party
As part of our processing on our behalf, a third party provides us with the services for hosting and displaying the website. All data collected in connection with the use of this website or in forms provided for this purpose in the online shop as described below will be processed on its servers. Processing on other servers takes place only within the framework described here.

This service provider is located within a country of the European Union or the European Economic Area.

 

  1. Data collection and use for contract processing, contact ingestion and opening of a customer account

We collect personal data if you voluntarily provide it to us as part of your order or when you contact us (e.B. via contact form or e-mail). Mandatory fields are marked as such, as in these cases we absolutely need the data for the execution of the contract or for the processing of your contact and you cannot send the order or the contact without their indication. The data collected can be seen from the respective input forms. We use the data provided by them in accordance with Art. 1 p. 1 lit. b GDPR for contract processing and processing of your enquiries.
Insofar as you give your consent in accordance with Article 6 sec. 1 p. 1 lit. a GDPR by choosing to open a customer account, we use your data for the purpose of opening the customer account.

After the complete execution of the contract or deletion of your customer account, your data will be restricted for further processing and deleted after expiry of the tax and commercial retention periods, unless you have expressly consented to further use of your data or we reserve the right to use any further data, which is permitted by law and about which we inform you in this declaration. The deletion of your customer account is possible at any time and can be done either by sending a message to the contact option described below or via a function provided for this purpose in the customer account.

 

  1. Disclosure

For the performance of the contract in accordance with Art. 1 p. 1 lit. b GDPR, we pass on your data to the shipping company commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods. Depending on which payment service provider you select in the ordering process, we pass on the payment data collected for this purpose to the credit institution commissioned with the payment and, if necessary, to the payment service provider commissioned by us, or to the selected payment service. In some cases, the selected payment service providers also collect this data themselves, insofar as you create an account there. In this case, you must log in to the payment service provider with your access data during the ordering process. In this respect, the data protection declaration of the respective payment service provider applies.

We use a payment service provider based in a country outside the European Union. The transfer of personal data to this company is only within the scope of the need to fulfil the contract.

 

Transfer of data to debt collection companies
For the performance of the contract in accordance with Art. 1 p. 1 lit. b GDPR, we pass on your data to a commissioned debt collection company, insofar as our payment claim has not been settled despite the previous reminder. In this case, the claim is collected directly by the debt collection company. In addition, the transfer serves to safeguard our overriding legitimate interests in the context of a balancing of interests in an effective assertion or enforcement of our payment claim in accordance with Article 6 paragraph. 1 p. 1 lit. f GDPR.

 

  1. Cookies and web analysis

In order to make your visit to our website attractive and to enable the use of certain functions, to display suitable products or for market research, we use so-called cookies on various pages. This serves to safeguard our overriding legitimate interests in an optimized presentation of our offer in accordance with Art. 6 sec. 1 p. 1 lit. f GDPR.

Cookies are small text files that are automatically stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your device and allow us to recognize your browser the next time you visit (persistent cookies). The duration of storage can be found in the overview in the cookie settings of your web browser. You can set your browser so that you are informed about the setting of cookies and decide individually on their acceptance or exclude the acceptance of cookies for certain cases or in general. If cookies are not accepted, the functionality of our website may be limited. Each browser differs in the way it manages the cookie settings. This is described in the help menu of each browser, which explains how to change your cookie settings. These can be found for the respective browsers under the following links:

Microsoft Edge™ / Safari™ / Chrome™ / Firefox™ / Opera™

 

Use of Google (Universal) Analytics for web analysis
For website analysis, this website uses Google (Universal) Analytics. The web analytics service is an offer of Google Ireland Limited, a company registered and operated under Irish law with its registered office in Gordon House, Barrow Street, Dublin 4, Ireland (www.google.de). This serves to safeguard our overriding legitimate interests in an optimized presentation of our offer in accordance with Art. 6 sec. 1 p. 1 lit. f GDPR. Google (Universal) Analytics uses methods that enable an analysis of your use of the website, such as cookies. The automatically collected information about your use of this website is usually transmitted to a Google server in the USA and stored there. By activating the IP anonymization on this website, the IP address is shortened before transmission within the Member States of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. The anonymized IP address transmitted by your browser within the scope of Google Analytics will not be merged with other data from Google. After our use of Google Analytics has been used for purpose and the end of the use of Google Analytics, the data collected in this connection will be deleted.

Insofar as information is transferred to and stored on Google’s servers in the USA, the American company Google LLC is certified under the EU-US Privacy Shield. A current certificate can be viewed here. As a result of this agreement between the US and the European Commission, the latter has established an appropriate level of data protection for companies certified under the Privacy Shield.

You can prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de

As an alternative to the browser plug-in, you can click this link to prevent the collection by Google Analytics on this website in the future. An opt-out cookie is stored on your device. If you delete your cookies, you will need to click the link again.

 

  1. Online marketing

 

Google Ads Remarketing
Through Google Ads, we advertise this website in Google search results as well as on third-party websites. For this purpose, the so-called remarketing cookie is set by Google when you visit our website, which automatically enables interest-based advertising by means of a pseudonymous CookieID and on the basis of the pages you visit. This serves to safeguard our overriding legitimate interests in the optimal marketing of our website in accordance with Art. 6 Sec. 1 p. 1 lit. f GDPR. After our use of Google Ads Remarketing has been used for purpose and the end of the use of Google Ads Remarketing, the data collected in this connection will be deleted.

Additional data processing will only take place if you have agreed to Google that your web and app browsing history will be linked by Google to your Google Account and that information from your Google Account will be used to personalize ads they see on the web. In this case, if you are logged in to Google during your website visit, Google uses your data together with Google Analytics data to create and define target groups for cross-device remarketing. For this purpose, Your personal data is temporarily linked by Google Analytics data in order to form target groups.

Google Ads is an offer of Google Ireland Limited, a company registered and operated under Irish law with registered office in Gordon House, Barrow Street, Dublin 4, Ireland (www.google.de).

Insofar as information is transferred to and stored on Google’s servers in the USA, the American company Google LLC is certified under the EU-US Privacy Shield. A current certificate can be viewed here. As a result of this agreement between the US and the European Commission, the latter has established an appropriate level of data protection for companies certified under the Privacy Shield.

You can deactivate the remarketing cookie via this link. In addition, you can check with the Digital Advertising Alliance about the setting of cookies and make settings for them.

 

Google reCAPTCHA
For the purpose of protecting against misuse of our web forms as well as against spam, we use the Google reCAPTCHA service within the framework of some forms on this website. Google reCAPTCHA is an offer of Google Ireland Limited, a company registered and operated under Irish law with registered office in Gordon House, Barrow Street, Dublin 4, Ireland. (www.google.de). By checking a manual input, this service prevents automated software (so-called bots) from performing abusive activities on the website. This is used in accordance with Art. 1 p. 1 lit. f GDPR of the protection of our overriding legitimate interests in the protection of our website against misuse as well as in a trouble-free presentation of our online presence.

Google reCAPTCHA uses methods, such as cookies, to analyse your use of the website by means of a code integrated into the website, a so-called JavaScript. The automatically collected information about your use of this website, including your IP address, is usually transmitted to a Google server in the USA and stored there. In addition, other cookies stored in your browser by Google Services are evaluated by Google reCAPTCHA.
A reading or storage of personal data from the input fields of the respective form does not take place.

Insofar as information is transferred to and stored on Google’s servers in the USA, the American company Google LLC is certified under the EU-US Privacy Shield. A current certificate can be viewed here. As a result of this agreement between the US and the European Commission, the latter has established an appropriate level of data protection for companies certified under the Privacy Shield.

You can prevent the collection of data generated by the JavaScript or the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by preventing the execution of JavaScripts or the setting of cookies in your browser settings. Please note that this may limit the functionality of our website for your use.

More information on Google’s privacy policy can be found here.

 

  1. Social Media

Our online presence on Instagram

Our presence on social networks and platforms serves to improve, active communication with our customers and prospects. We inform you about our products and ongoing special promotions.
When you visit our online social media presences, your data can be automatically collected and stored for market research and advertising purposes. From this data, so-called user profiles are created using pseudonyms. These can be used to.B, for example, display advertisements inside and outside the Platforms that are believed to be in your interests. For this purpose, cookies are usually used on your device. These cookies store the visitor’s behaviour and the interests of users. This is used in accordance with Art. 6 Abs. 1 lit. f. GDPR of the protection of our overriding legitimate interests in an optimized presentation of our offer and effective communication with customers and interested parties. If you are asked by the respective social media platform operators for consent (consent) to the data processing, e.B. with the help of a checkbox, the legal basis of the data processing is Art. 1 lit. a GDPR.
To the extent that the aforementioned social media platforms are headquartered in the USA, the following applies: the US has a recommendation from the European Commission. This goes back to the EU-US Privacy Shield. An up-to-date certificate for the respective company can be viewed here.
The detailed information on the processing and use of the data by the providers on their pages as well as a contact option and your rights in this regard and setting options for the protection of your privacy, in particular opt-out, can be found in the data protection notices of the providers linked below. If you still need help with this, you can contact us.

Instagram: https://help.instagram.com/519522125107875

Possibility of opposition (opt-out):

Instagram: https://help.instagram.com/519522125107875

 

  1. Contact options and your rights

As a person concerned, you have the following rights:

  • in accordance with Art. 15 GDPR, the right to request information about your personal data processed by us to the extent specified therein;
  • pursuant to Art. 16 GDPR, the right to request without delay the correction of inaccurate or complete your personal data stored by us;
  • pursuant to Art. 17 GDPR, the right to request the deletion of your personal data stored by us, unless further processing is
  • to exercise the right to freedom of expression and information;
  • to fulfil a legal obligation;
  • for reasons of public interest or
  • is necessary to assert, exercise or defend legal claims;
  • in accordance with Article 18 GDPR, the right to request the restriction of the processing of your personal data, insofar as
  • the accuracy of the data is disputed by you;
  • the processing is unlawful, but you refuse to delete it;
  • we no longer need the data, but you need it to assert, exercise or defend legal claims, or
  • You have objected to the processing in accordance with Article 21 GDPR;
  • pursuant to Article 20 GDPR, the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request the transfer to another controller;
  • the right to complain to a supervisory authority in accordance with Article 77 GDPR. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our registered office.

If you have any questions about the collection, processing or use of your personal data, information, correction, restriction or deletion of data as well as revocation of consents or opposition to a specific use of data, please contact us directly via the contact details in our imprint.

 

Right to object

Insofar as we process personal data as explained above in order to safeguard our legitimate interests, which are predominant in the context of a balancing of interests, you may object to this processing with effect for the future. If the processing is carried out for the purposes of direct marketing, you can exercise this right at any time as described above. Insofar as the processing takes place for other purposes, you are only entitled to object if there are reasons arising from your particular situation.

After exercising your right to object, we will not process your personal data for these purposes, unless we can prove compelling legitimate grounds for the processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

This does not apply if the processing is carried out for the purposes of direct marketing. We will not process your personal data for this purpose.